BoomLab. The research that has scanned Czechs and Moravians inside out and found out what perhaps even they don’t know about themselves.
If you look from different angles, you will understand the whole.
Learn what media our target audience really uses, how often they check them out, and when they’re in the mood for them. You’ll know when to catch them.
Decipher the principal world stance that your target group takes. Find out what they consider important and the values they profess.
Get to know the lifestyle your people live or want to imitate. It will show you what their weekdays and holidays look like.
Explore the topics that excite your customers and those that may be more sensitive when communicating with them. You’ll be surprised to know what they enjoy.
We will extract the data on your target group in an instant.
The brands that use BoomLab for devising successful content strategies include:
„Thanks to an easy-to-navigate structure, BoomLab meets my favourite criterion: easy application in practice. As a result, the client’s investment will return instantly.“
Martin Vymětal,
head of sales ‒ he wanted the best result
„We designed and executed BoomLab such that it allows for devising the most efficient corporate content strategies, whether or not they are actually designed at Boomerang.“
Míša Raková,
strategist ‒ one of BoomLab’s authors
„If I tell a fairytale to someone who wants to be scared by a horror story, they’ll switch me off real quick. With BoomLab, we’ll match everyone’s mood.“
Jindřich Novák,
creative worker ‒ he’s looking forward to the elixir
„What channels to focus on? Who to direct the content at? What should it resonate with? These are the strategic questions that BoomLab always answers reliably because it’s comprehensive.“
Tomáš Cibor,
strategist ‒ he lives to use the system
„The details make up the whole. Thanks to a lot of detailed data and information, BoomLab helps me get to know and understand the needs and behaviour of each target group.“
Ondřej Lukeš,
analyst ‒ he takes care of the data
„We have mined the data on the behaviour of the Czech online population to the max. We were planning for one typology, yet four came out of it. Thanks to that, we can approach the target group in a much more precise manner than before.“
Lucie Vlčková,
sociologist ‒ she prepared the analysis (and hates being photographed)
„BoomLab is unique with its ambition, the content that allows for truly in-depth analysis, plus it’s sexy. To me, this is the epitome of the modern trend in data collection and analysis.“
Ondřej Novák,
analysis guarantor
